DescriptionOverview of the initiative and its approach.
Tezga is a digital marketplace designed to connect farmers, food producers and consumers in Kosovo through online ordering and home delivery services. Tezga supports local agriculture by enabling farmers and rural producers to sell food products directly to households and businesses.
TechnologyTechnology used by the initiative.
Tezga operates as a web-based and mobile-accessible e-commerce platform that integrates online ordering. he digital solution uses cloud-hosted infrastructure to manage product listings, user accounts, logistics coordination and order fulfillment workflows across farmers, delivery partners and buyers.
TargetUsers, groups, or communities targeted by the initiative.
Tezga serves smallholder and medium-size farmers who use the platform to sell fruits, vegetables, dairy, livestock products and processed goods. The digital solution also targets rural communities and agriculture cooperatives seeking reliable market access channels, as well as food consumers and private-sector buyers such as restaurants that purchase fresh products online.
Business modelHow the initiative delivers and sustains its value.
Tezga applies a hybrid business model based on transaction markups and service fees associated with product sales and delivery operations. The initiative provides farmers with access to the platform without upfront subscription costs, with revenue generated through margins on sales and integrated payment processing fees.
ImpactThe observed or intended effects of the initiative.
Tezga aims to strengthen linkages between farmers and consumers, reducing market distance and supporting local food systems in Kosovo. Tezga also intends to provide farmers with increased market visibility, diversified income streams and reduced reliance on intermediaries.
PartnersOrganizations and stakeholders involved in the initiative.
Not specified
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better nutrition
Better life
