Description
The Tractor.uz website facilitated the purchase of agricultural machinery and equipment in Uzbekistan. The website featured a catalogue with information on each product, and served as a one-stop-shop where farmers could browse, select and purchase a wide range of farming equipment, such as tractors, disc harrows, potato diggers, etc. The website offered information about the products, and while it did not facilitate purchase transactions, it featured a contact form and telephone helpline for those seeking help in how to make a purchase.
Technology
The Tractor.uz website was accessible through both desktop and mobile web browsers. It provided detailed product listings, including specifications, images and prices, and offered a call back service through which further inquiries could be made, enhancing the user experience and supporting their decision making.
Target
The main users of Tractor.uz were smallholder farmers, but also medium and large farms. The website had an extensive user base that covered several regions in Uzbekistan, where tractors and other equipment were utilized in fields, gardens and vineyards by large farms and gardening enterprises.
Business model
The service was free to use, while advertisements were subject to a fee.
Impact
Tractor.uz was discontinued.
Four Betters
Better production
