Zu gut für die Tonne (Too Good for the Bin)
App providing consumer tips for the avoidance of food waste
DescriptionOverview of the initiative and its approach.
Zu gut für die Tonne (Too Good for the Bin) is a website and mobile app that offers tips to consumers on reducing food waste, created as part of a campaign run by the German Ministry of Food and Agriculture targeting the reduction of food waste by the general public, companies and organizations. The website provides useful information and tips on how consumers can improve their habits related to the purchase, storage and consumption of food, as well as cooking ideas using leftovers.
TechnologyTechnology used by the initiative.
The website can be accessed from any browser, and the app can be downloaded free from Apple Store and Google Play.
TargetUsers, groups, or communities targeted by the initiative.
The target users of “Zu gut für die Tonne” are eco-conscious consumers, families and food enthusiasts with an interest in reducing their food waste and embracing a sustainable lifestyle through innovative recipes and practical storage tips.
Business modelHow the initiative delivers and sustains its value.
Zu gut für di Tonne is an output of the German National Strategy for Food Waste Reduction.
ImpactThe observed or intended effects of the initiative.
The app aims to reduce food waste among consumers and along the entire supply chain.
Four BettersThe FAO Four Betters supported by the initiative.
Better nutrition
Better environment
Better life
