DescriptionOverview of the initiative and its approach.
Agencija is an online advisory portal designed to provide practical agricultural guidance and information to farmers in North Macedonia. The Advisory Section publishes recommendations, announcements and instructions related to crop production, livestock management and implementation of agricultural support measures. The platform also manages multiple annual public calls and financial support programmes
TechnologyTechnology used by the initiative.
The solution operates as a web-based content platform integrated within the Agency’s official website. The system publishes categorized advisory articles, programme announcements and official guidance documents accessible through desktop and mobile browsers. Content is organized by thematic agricultural areas and support measures. Users can also engage on each post through commenting functions.
TargetUsers, groups, or communities targeted by the initiative.
The portal targets registered agricultural producers, including smallholder and medium-scale farms, as well as agricultural cooperatives seeking guidance on production practices and access to financial support programmes. Rural communities and farmers applying for subsidy schemes benefit from updated advisory information.
Business modelHow the initiative delivers and sustains its value.
The Advisory Section is publicly funded and provided free of charge as part of the Agency’s mandate to support agricultural producers. Users can access advisory materials and information without subscription fees.
ImpactThe observed or intended effects of the initiative.
The platform aims to contribute in disseminating agricultural guidance and recommendations to farmers. Apart from readily available articles online, the platform also published several reports and publications on viticulture, rural development, agricultural economics, machineries, and organic production among others.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
