Description
Agritourizem is an online platform facilitating the matching, accessing and exploring of agritourism experiences in Albania. It allows farms all over the country to get certified respecting a few quality criteria listed in the platform. The platform is organized in a few categories: agritourism experiences, farm experiences, camping experiences, tours, local Festivals, and a Map with the localisation of all the experiences. The agritourism platform is always updated with new articles and information, spotlighting traditions, histories, and local cuisines. Agritourizem addresses a significant challenge in Albanian tourism – the scarcity of authentic and dependable information. The platform is committed to continuous enhancements, actively seeking new entries to broaden its service spectrum across the entire country, from north to south. It aspires to serve as a catalyst for promoting the diverse businesses that form part of its network.
Technology
Agritourizem is a WordPress-based web platform available in both Albanian and English. It is structured into various categories, encompassing agritourism experiences, farm activities, camping experiences, tours, local festivals, and a map pinpointing the locations of the experiences. The platform operates as a free platform for users and farms alike and it guarantees access to detailed information for each of the featured farms/ camping /tours, particularly displaying transportation options, contact details, and geographical coordinates. To be part of Agritourizem, farms can submit applications directly through a dedicated link, Promote your farm, in the footer of the platform. Agritourizem is currently missing content in some sections, like the Additional farm experience section.
Target
Agritourizem primarily caters to agro-entrepreneurs situated across the entire country and to visitors seeking to explore Albania through enriching agrotourism experiences. The platform consolidates information on about 300 registered experiences ìe, providing tours encompassing stables, wineries, olive orchards, citrus groves, as well as experiences centered around mussels and fish, all within a single, user-friendly platform.
Business model
Agritourizem is available for free for farmers and visitors. Users can explore and search for certified agritourism farms, tourist farms, and tasting routes using the guide and information published through the different categories presented in the platform as well as access the geolocation features. Additionally, farms meeting specific criteria can freely register through the platform to showcase their agrotourism services and experiences.
Impact
Agritourizem can have positive impact on various fronts, including local economies, cultural preservation, tourism experiences, community engagement, environmental awareness, and the overall growth and enrichment of agritourism in Albania. The platform aims to bridge information gaps between farms and visitors, facilitating access to details and the precise location of agritourism experiences across the country. Moreover, Agritourizem establishes meaningful connections between farms and rural communities, providing increased visibility for their services and creating avenues for additional revenue streams. By serving as a centralized platform not only enhances the visitor experience but also supports local enterprises in expanding their reach and impact. The application has the capacity be a catalyst for positive change by fostering collaboration and synergy between agritourism businesses, visitors, and governmental bodies, ultimately creating a more robust and sustainable agricultural landscape in Albania.
Partners
Ministry of Tourism, GIZ, EU, German Federal Ministry for the Economic Cooperation and Development
Four Betters
Better production
Better environment
