DescriptionOverview of the initiative and its approach.
AGROMARKETKS is an agricultural e-commerce e-commerce through which farmers and buyers can develop commercial contacts. The e-commerce allows the addition and viewing of offers, chat communications and facilitates sales. AGROMARKETKS was developed under the “Community Development to Improve Welfare and Build Confidence” project with the support of the Japan International Cooperation Agency (JICA).
TechnologyTechnology used by the initiative.
The AGROMARKETKS e-commerce for agricultural and livestock sellers and farmers is available online. Users must first register as a buyer or seller and list the products they wish to sell/purchase. Producers and farmers can add products for free to the system and utilize the chat feature to communicate with customers and make deals and appointments. Customers can search for specific products using the category search or the map, can contact producers via the chat feature, make deals, etc. Each listed product is usually presented with information on the type of product, the available quantity, the packaging, the location and the price. The e-commerce does not facilitate payments for products.
TargetUsers, groups, or communities targeted by the initiative.
The e-commerce is available in the Serbian and Albanian languages.
Business modelHow the initiative delivers and sustains its value.
The e-commerce is open and free to use for farmers and buyers.
ImpactThe observed or intended effects of the initiative.
The e-commerce was created with the support of the Japan International Cooperation Agency (JICA) in response to the detrimental effect of the COVID-19 pandemic on farmers’ livelihoods. The AGROMARKETKS e-commerce e-commerce can increase the access of farmers to new markets and increase transparency in the value chain. By bypassing several intermediaries, farmers can increase their income, reduce waste and deliver fresher produce to their customers.
PartnersOrganizations and stakeholders involved in the initiative.
Ministry of Agriculture, Forestry and Rural Development of Kosovo; Japan International Cooperation Agency; Sigma BMC; local authorities of the municipalities of Djakovica, Suvareka, Štrpce and Parteš.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
Better nutrition
