Description
Bazar.kg is a free online marketplace designed to connect sellers with customers. Farmers use the platform to sell their agricultural produce and processed foods, both retail and wholesale, directly to consumers. Users can create listings with photos and descriptions at no cost and communicate with buyers via its chat feature. The platform does not support direct online payments to sellers.
Technology
Bazar.kg is accessible through both a web-based platform and a mobile application compatible with Android and iOS. To create a listing, users must register on the platform using either a mobile phone number or an email address. A unique feature of the platform allows sellers to link their social media pages to their listings, which helps drive traffic to those pages. Bazar.kg is available in English, Russian, and Kyrgyz.
Target
Food consumers use Bazar.kg to purchase agricultural produce and processed foods. Large and medium-sized farms utilize the platform to access a wide customer base for both retail and wholesale sales. Smallholder farmers also use Bazar.kg to connect directly with buyers and sell their goods, even on a smaller scale.
Business model
Bazar.kg is a free of charge listing platform. It generates revenue through feature advertisements from third parties. Additionally, users can purchase advertisements on the platform or platform’s social media accounts to promote their listings on the platform.
Impact
By connecting farmers directly with consumers, Bazar.kg facilitates the sale of agricultural produce and processed foods.
Four Betters
Better nutrition
Better life
