BestellBar
Prototype online marketplace for fresh regional products in Germany
DescriptionOverview of the initiative and its approach.
BestellBar is a prototype online marketplace that aims to support regional producers and consumers through an e-commerce channel. BestellBar was created under the Digitale Dörfer (or "Digital Villages") project launched in Germany with the aim of examining the challenges of rural areas in Rhineland-Palatinate region in relation to digitalization. Since then, the project has been developing concepts and solutions that demonstrate the opportunities of a holistic approach to the topic of digitalization in the sense of a digital ecosystem. One example is
TechnologyTechnology used by the initiative.
BestellBar is an online marketplace designed to facilitate the purchase and delivery of regional agri-food products via an online portal. BestellBar is to be integrated with e-payments systems, and LieferBar – a further digital component for the management of the home deliveries of purchased products by volunteers or professional couriers.
TargetUsers, groups, or communities targeted by the initiative.
The main users of BestellBar may be farmers, food artisans, civil society organizations, members of the public, logistic operators and retailers.
Business modelHow the initiative delivers and sustains its value.
BestellBar has been prototyped as part of the Digitale Dörfer project with funding support provided by the Ministry of the Interior and Sport of Rhineland-Palatinate and the Rhineland-Palatinate Development Agency.
ImpactThe observed or intended effects of the initiative.
If developed, consumers will be able to support local retailers and producers by shopping online via BestellBar, and maintaining jobs in their communities. Furthermore, the ordering and payment systems operated by the online marketplace will offer consumers the convenience of ordering packages and paying by invoice or directly online.
PartnersOrganizations and stakeholders involved in the initiative.
Fraunhofer Institute for Experimental Software Engineering; Ministry of the Interior and Sport of Rhineland-Palatinate; Rhineland-Palatinate Development Agency; Municipalities of Betzdorf-Gebhardshain, Eisenberg, Göllheim.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better nutrition
Better environment
Better life
