Chuy Mal Bazar (Чуй мал базар)
Telegram channel for marketing and sales of livestock
DescriptionOverview of the initiative and its approach.
Chuy Mal Bazar is a Telegram group dedicated to buying and selling of live animals and fresh meat in the Chuy region of Kyrgyzstan. Sellers typically post a few photos, a description, their address, and a contact number. Interested buyers can respond directly to sellers via private messages on Telegram or contact via a phone call. This method allows sellers to avoid spending extensive time at animal markets, enabling them to conduct their sales online efficiently.
TechnologyTechnology used by the initiative.
Chuy Mal Bazar is a group chat on the Telegram instant messaging application. Users can join the group instantly via a link. A Telegram bot automatically sends welcome messages to new members, along with reminders about the group’s rules of conduct. Posting listings in the group is free of charge, and the primary language used is Kyrgyz.
TargetUsers, groups, or communities targeted by the initiative.
The primary users of the Chuy Mal Bazar Telegram group are smallholder and medium-sized farms involved in livestock rearing and animal breeding. These users aim to expand the reach of their advertisements and connect directly with customers. As of September 2024, the group has more than 12 700 members.
Business modelHow the initiative delivers and sustains its value.
The use of the Chuy Mal Bazar Telegram group is free of charge and the group does not generate revenue.
ImpactThe observed or intended effects of the initiative.
Chuy Mal Bazar Telegram group enhances market reach for smallholder and medium-sized farms. Given that Telegram is one of the most widely used messaging platforms in Kyrgyzstan, it is easily adopted by users. The group enables these farms to increase their visibility beyond local animal markets and facilitates direct communication between sellers and buyers, leading to quicker transactions. Moreover, the platform provides free advertising, which helps reduce costs for smaller farms and producers.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
