Dijital Tarım Çözümümü (Digital Agriculture Solution)
Agro-meteorological decision support platform
Description
The Digital Agriculture Solution is a web and mobile platform solution that empowers users to precisely measure key agri-environmental parameters of their land such as air temperature, rainfall and soil temperature and support farm decisions. This data helps prevent losses due to climate risks. It is based on several high precision sensors to be installed on land and it predicts crop diseases, prompting users to take early action. The solution also aids in precise business planning, providing timely insights for planting, harvesting, and more. Accessible via web and mobile, it enables real-time monitoring, with instant notifications for critical conditions. It's a comprehensive tool for informed decision-making, risk management, and maximizing agricultural productivity.
Technology
The Digital Agriculture Solution is a package of sensors and online platforms accessible through both web software and a mobile application. The solution includes different components: Open Area Station, Greenhouse Station, Soil Moisture Sensor, Tank Level Tracking Sensor, Pheromone (Pest) Camera, Phenology (plant observation) Camera, Soil Moisture Device, Satellite Solutions and Web/Mobile application. The Digital Agriculture Solution employs sensors and remote sensing to measure air temperature, rainfall, soil temperature, providing precise environmental data and recommendations. Its innovative disease prediction model issues early warnings for proactive measures. Leveraging IoT and satellite technology, the platform offers real-time insights for optimal farming decisions. Artificial intelligence processes extensive datasets, reducing risks associated with climate variability. The solution ensures user-friendly access to comprehensive agricultural information. Instant notifications based on threshold values facilitate timely responses.
Target
The Digital Agriculture Solution is designed for a diverse user base, including smallholder farmers, medium-size farms, and large farms. Since the day the Digital Agriculture Solution was launched, Vodafone Turkey Deputy Chairman of the Executive Board Özlem Kestioğlu said that they have reached more than 13 thousand producers in 384 digital agriculture stations. Smallholder farmers, who form a significant user group, benefit from the solution's user-friendly mobile app and online platform, offering real-time data on environmental conditions and disease predictions. The platform is adaptable, making it useful for medium and large farms as well and the goal is to empower farmers of all scales with data-driven insights for better productivity and risk management.
Business model
The business model for the initiative is primarily based on a subscription and fee-for-service model. The prices are charged to the users based on the project. Prices include VAT and SCT. Wireless use is exempt from Radio License fees. M2M tariff subscribers with Vodafone M2M postpaid corporate lines subscribe to the Digital Agriculture Solution through an installment model outlined in agreements such as VFNet Digital Agriculture Agreement, VTAŞ Subscription Type Agreement, and VTAŞ Bulk Subscription Sales Agreement. The hardware, service, and line fees are invoiced to the customer and collected by Vodafone, ensuring a structured payment plan. Costs associated with the initiative include fees for the hardware, service, and line.
Impact
Vodafone reports that the Digital Agriculture Solution ensures a significant increase in harvest efficiency, resulting in higher-quality crops. Users also benefit from substantial resource cost reductions, including up to a 40 percent decrease in water usage, a 40 percent reduction in electricity consumption, and up to 30 percent cost savings on pesticides and fertilizers. These concrete outcomes underscore the solution's effectiveness in improving crop quality and promoting sustainable and cost-effective farming practices.
Partners
İşbank (Türkiye İş Bankası)
Four Betters
Better production
Better environment
