DescriptionOverview of the initiative and its approach.
Farms Around is an online farmer directory that helps consumers identify farms, farm shops and producers selling food directly to the public. It serves consumers seeking local, seasonal and transparent food sources, as well as farmers and producers looking to improve visibility without operating full e-commerce systems.
TechnologyTechnology used by the initiative.
Farms Around uses geolocation, searchable categories and producer profiles through a browser-based interface, while purchases and payments are arranged directly between consumers and producers outside the platform. The directory also provides news and updates on local food events.
TargetUsers, groups, or communities targeted by the initiative.
The main users of the directory are farmers and food consumers.
Business modelHow the initiative delivers and sustains its value.
The directory is free to use for consumers. Farmers can choose to use a free or a paid account, that earns higher visibility for the farm profile. Paid profiles cost EUR 36 or 84 a year, depending on the selected features.
ImpactThe observed or intended effects of the initiative.
Farms Around aims to improve visibility and discoverability of small farms and encourage direct sales between farmers and consumers. As of January 2026, it lists over 600 farms around Europe.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
