DescriptionOverview of the initiative and its approach.
Fermer Green is an intermediary with e-commerce platform that connects urban consumers in Kiev, Ukraine, with farmers and artisanal producers through online ordering and home delivery. The platform serves households seeking fresh, locally sourced food and producers looking for an alternative route to market outside conventional retail.
TechnologyTechnology used by the initiative.
Fermer Green operates through a web-based e-commerce platform accessible via desktop and mobile browsers, enabling customers to browse products, place orders and arrange home delivery online. The user-facing website is connected to a central backend system that manages product catalogues, pricing, orders, customer data and payment processing. The platform supports order aggregation and coordination of last-mile delivery within urban areas and is hosted on standard cloud-based web infrastructure.
TargetUsers, groups, or communities targeted by the initiative.
The main users of Fermer Green are urban consumers in Kiev. Fermer Green purchases from their own network of farmers based on the orders received from the customers.
Business modelHow the initiative delivers and sustains its value.
Fermer Green chargers a margin on top of farmer’s price to cover operational costs.
ImpactThe observed or intended effects of the initiative.
Fermer Green aims to improve consumer access to fresh, locally produced food in urban areas of Ukraine by enabling online ordering and home delivery of farm and artisanal products. The solution seeks to support local producers by offering an alternative route to market beyond traditional retail channels, helping to reduce intermediaries and strengthen producer–consumer linkages. By providing information on product origin and enabling direct purchasing from farmers, the platform aims to promote transparency and trust in food sourcing.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
