Irind Natural

Online marketplace with fresh farm produce

Description

Irind Natural is an online marketplace that enables farmers to sell their products directly to consumers. The platform features dedicated sections for various categories, including meat, dairy products, bread, and more.

Technology

  • E-commerce/online marketplace
  • Social media

It operates through both a website and a Facebook page, offering flexible payment options—either online or in cash upon delivery. The marketplace is accessible in Armenian, English, and Russian, supporting a diverse user base.

Target

  • Food consumers

Irind Natural primarily caters to consumers who appreciate farm-sourced products and prefer purchasing directly from producers. The platform supports this preference by offering a straightforward and accessible way to connect with farmers and access fresh, locally produced goods.

Business model

  • Fully free

Irind Natural online marketplace is free to use. It allows to order meat, dairy products, fresh fruits and vegetables directly from the farm and get them delivered within few hours.

Impact

Irind Natural helps to connect farmers to the end customers thereby boosting their access to the market.

Four Betters

  • Better life

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 9: Industry, innovation, and infrastructure
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Source: FAO AgriTech Observatory

Логотип Digital Public Good Alliance

AgriTech Observatory признан цифровым общественным благом альянсом Digital Public Good Alliance