JoinData

Secure agricultural data-sharing platform

Description

JoinData is a secure agricultural data-sharing platform designed to give farmers full control over who accesses their data. The solution enables encrypted data exchange between farmers and stakeholders such as suppliers, advisors, and government entities. It addresses challenges related to data ownership, trust and interoperability in the agrifood sector by providing a standardized consent management infrastructure.

Technology

  • Desktop/web-based application
  • E-commerce/online marketplace
  • Online community
  • Social media
  • Website

The platform uses cloud infrastructure and encrypted data transport mechanisms to facilitate secure sharing of agricultural data. JoinData integrates with IoT devices and sensors on farms, and provides a web-based dashboard and mobile interface for managing permissions. This enables farmers to access their data easily by connecting data providers and suppliers through the JoinData platform. Data access is governed by user-defined authorizations, ensuring compliance with GDPR and other standards.

Target

  • Farm advisors
  • Food consumers
  • Large size farms
  • Medium size farms
  • Smallholder farmers
  • Rural communities
  • Private sector

JoinData serves farmers across dairy, arable, and pig-farming sectors, including smallholder and large-scale farms. As of 2024, the platform supports over 16,500 farmers, enabling them to manage data permissions across multiple stakeholders and streamline digital interactions in the agricultural value chain.

Business model

  • Advertising
  • Fee for service
  • Fully free

JOINData operates as a non-profit, sector-funded digital infrastructure supported by agrifood organizations and partners. The platform is financed through institutional contributions rather than direct payments from individual farmers, and it is designed to facilitate trusted data sharing and consent management across the agrifood sector.

Impact

JOINData supports improved data governance in the agrifood sector by enabling farmers to maintain control over the use of their data. The platform contributes to increased transparency, trust and interoperability in agricultural data sharing, facilitating collaboration between farmers and agrifood organizations and supporting data-driven services while respecting data ownership principles.

Partners

Magyar Brands; Mezőgazdasági Eszköz és Gépforgalmazók Országos Szövetsége; Mezőgépgyártók Országos Szövetségének; Nevogate Payment Services Ltd.

Four Betters

  • Better production
  • Better environment
  • Better life

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 12: Responsible consumption and production
  • SDG 17: Partnerships for the goals
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Source: FAO AgriTech Observatory

Логотип Digital Public Good Alliance

AgriTech Observatory признан цифровым общественным благом альянсом Digital Public Good Alliance