Description
Kalo.ge is a multifunctional agricultural platform in Georgia, offering a range of digital services, including an online marketplace, soil analysis, personalized farm management, agricultural advice, knowledge material and financial services. Kalo.ge serves as an agroportal, providing a comprehensive suite of services, among which are Agromarket that connects buyers and sellers, facilitating transactions in agricultural products, equipment, and service; AgroMeter, a soil analysis solution including soil testing with scanning technologies; and personalized farm management tools. It also provides premium offerings such as Agro Adviser on a Visit, i.e. agronomist consultations at users' farms, combining in-person visits with instant online advice. Collaborating with Credo Bank, Kalo.ge also integrates financial services, offering preferential rates to users.
Technology
Kalo.ge is an interactive platform accessible online through a browser or available through a mobile app for Android devices. The Agro Adviser service combines in-person and online consultations. The platform integrates multimedia capabilities, allowing farmers to share photo/video footage for instant remote consultations. Educational resources, such as the Video Library and Agribusiness Info, engage farmers with best practices and industry insights. The Agromarket facilitates online orders and payments on the platform, connecting users for the exchange of agricultural products and services. Consultations through a call center and field visits, allow Kalo.ge's to provide necessary user support. Agrometer allows data-driven decision-making, leveraging analytical insights to farmers and breeders for continuous improvement of agricultural practices.
Target
The platform is designed for Georgian farmers In 2020, Kalo.ge had over 91 770 users. The platform's affordability, with a basic package priced at 9 GEL per year, aligns with the needs of small-scale farmers who may have limited financial resources.
Business model
Kalo operates on a subscription-based model, offering a basic package for 9 GEL per year (equivalent to approx. USD 3. The platform extends its services with premium products like Agro/Vet Advisor, each priced at 50 GEL per year (equivalent to approx. USD 19). Collaboration with Credo, a major microcredit organization, enables users to pay for packages through a 12-month installment plan. This approach ensures financial flexibility for farmers, particularly those engaged in agriculture.
Impact
Kalo.ge has potential to boost farmer productivity through personalized tools and efficient management. Financial collaboration with Credo Bank aims to provide preferential rates for economic empowerment. Real-time weather forecasts, soil analysis and expert consultations aid informed decision-making. The Video Library promotes continuous learning. The Agro Adviser service offers comprehensive support, and a blended model ensures user engagement. Efforts in digital literacy can positively influence rural communities.
Partners
Representation of the European Union in Georgia;European Fund for Southeast Europe;
Four Betters
Better production
Better environment
