Masreni

Masreni.am is an online marketplace offering products such as meat, honey, eggs, and other goods. It is associated with Masreni Park, located in the village of Artashavan, which has established conditions intended to support free-range behavior and the natural development of birds. According to Masreni, the breeding process does not involve hormones, growth-promoting chemical additives, or antibiotics.

• E-commerce/online marketplace
• Website

Masreni is involved in free-range bird breeding and the sale of meat products described as naturally obtained. In addition to meat, the platform offers a selection of organic items that are presented as compliant with organic standards and considered organically certified. The website includes a blog section where information related to eco-production and guidance on selecting food products is shared. Customers can place orders through the online marketplace and choose to pay either online or in cash upon delivery. The platform is available in Armenian, English, and Russian languages.

• Food consumers

Masreni targets consumers who prioritize natural products and prefer sourcing directly from local farms. The platform is designed to appeal to individuals seeking food items that align with organic standards and free-range practices.

• Markup

Masreni operates an eco-farm where it breeds and produces poultry and meat. In addition to its own production, the company offers other products on its website that are presented as ecologically certified. This combination reflects a business model focused on both in-house farming and curated sourcing aligned with stated ecological standards.

Masreni provides consumers with access to food products that are described as meeting ecological certification standards. The platform includes items from its own production as well as other products presented in accordance with specified quality and organic criteria.

• Better nutrition

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  SDG 2: Zero hunger
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  SDG 9: Industry, innovation, and infrastructure