Description
Momxmarebeli.ge is a website supported by the Center for Strategic Studies and Development of Georgia to share information about food safety audits and protecting consumer rights. The website educates consumers on food rights, producer obligations, and reports on products that might not be in line with appropriate standards or could even harm consumers. The platform serves as a hub for legal consultations, legislative updates, and media support, ensuring a well-rounded approach.
Technology
Momxmarebeli.ge allows consumers to access crucial information on food rights, producers’ obligations, and dispute resolution. The website features an online database with insights from market monitoring and product testing. The database is structured by types of product and type of report (violation, advocacy, checks and tips. Each product news or related information can be easily shared on Facebook through a functionality embedded in the system. While the platform is publicly accessible, there is also a login section where users can authenticate through a registration process or Facebook account.
Target
Momxmarebeli.ge may serve a diverse users’ base, including consumers and producers. Consumers benefit by accessing information on their rights and product safety. Producers utilize the platform to understand and fulfill their obligations, fostering responsible production practices.
Business model
The momxmarebeli.ge is a donor-funded website supported by the following organizations: Bread of the world" (Germany), the European Union and Konrad Adenauer Foundation. Furthermore, it also relies on individual donations, whose contributions are made publicly through the website. The amount raised since the beginning of operations in 2013 up to January 2014 equals to GEL 7533 (equivalent to approx. USD 2810).
Impact
Momxmarebeli.ge is expected to make a positive impact in Georgia by helping people know their rights as consumers. The website checks and tests various products, making sure they are safe. This may lead to better-quality products in the market. Producers may become more responsible for the quality of the production process and small farmers may benefit by learning about market rules and making better products. Overall, Momxmarebeli.ge aims to empower consumers, improve product safety, and create a network for better consumer protection in Georgia. According to the site statistics, 568 products have been tested, 87 violations have been identified, 362 complaints have been received, 1189 consultations have been made, and over 3.5 millions visits have been reported since 2017.
Partners
"Bread of the world";European Union;Konrad Adenauer Foundation;
Four Betters
Better nutrition
