Naturr

Intermediary with e-commerce platform and delivery service

Description

Naturr is an intermediary with online e-commerce platform offering products from local farmers and artisanal food producers and home delivery service within 48 business hours.

Technology

  • E-commerce/online marketplace
  • GIS

The e-commerce platform could be accessed via standard browsers on desktop and mobile devices. Consumers can browse, search and purchase food products online. Integrated payment methods include debit, credit card and PayPal. The platform also features an interactive map showing location of producers.

Target

  • Food consumers

The main users of the platform are food consumers.

Business model

  • Markup

Naturr takes a markup on top of farmer’s price to cover platform operations. Delivery service is charged separately.

Impact

Naturr aims to enhance market access for rural and artisanal food producers by expanding their market reach, potentially increasing sales volumes and producer income. For consumers, it aims to offer greater access to diverse products and transparency on provenance, which could support local food systems.

Four Betters

  • Better life

Sustainable Development Goals

  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
  • SDG 12: Responsible consumption and production
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

Логотип Digital Public Good Alliance

AgriTech Observatory признан цифровым общественным благом альянсом Digital Public Good Alliance