Description
Ogorod.ru is an information and news portal for gardeners covering topics such as plant cultivation, pest management, soil preparation, and harvesting techniques. The portal provides expert articles, seasonal guides, and a community forum for knowledge sharing among gardeners.
Technology
The portal operates as a website with an online community section. It delivers gardening content through articles, guides, photo galleries, and community forums. Users can access content without registration.
Target
The portal reaches hobby gardeners, smallholder farmers, rural households, and agricultural extension practitioners who seek practical growing advice and seasonal guidance.
Business model
The portal operates under an advertising model, generating revenue from display advertising and sponsored content while providing free access to editorial content.
Impact
Ogorod.ru improves gardening outcomes by providing timely, expert-curated advice on plant care, pest management, and harvesting, contributing to household food security and knowledge transfer in rural communities.
Four Betters
Better production
Better life
