DescriptionOverview of the initiative and its approach.
Petel.mk is a free online marketplace in North Macedonia where users can post and browse ads for goods and services, including dedicated categories for agriculture, livestock, fruit and vegetables, farm machinery and rural products.
TechnologyTechnology used by the initiative.
Petel.mk is implemented as a web-based classifieds platform accessible through a public website, with user registration, login and listing forms that allow sellers to create ads with text, price and photos. Petel.mk provides a searchable catalogue of listings with filters by location, category and type of offer, and displays phone contacts so that buyers can negotiate directly with sellers. The solution integrates social media links, particularly Facebook, to share listings and increase visibility among potential buyers and rural communities.
TargetUsers, groups, or communities targeted by the initiative.
Petel.mk targets smallholder farmers, medium and large farms, livestock keepers and rural households to sell their goods. The platform also targets agriculture cooperatives, traders, input suppliers, and other private businesses that advertise products and services, as well as food consumers.
Business modelHow the initiative delivers and sustains its value.
Petel.mk is a free online portal where users can post and search ads without paying listing fees. The platform is linked to the agricultural portal Zemjodelie.mk, suggesting that revenues are generated primarily through advertising, sponsorships, and promotional packages.
ImpactThe observed or intended effects of the initiative.
Petel.mk aims to give farmers and rural households an easy online channel to market their goods beyond local markets, supporting additional income opportunities and more flexible sales. The portal also intends to improve transparency and choice for consumers and small traders by allowing them to compare offers from different locations in one place and contact sellers directly.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
