Description
Produce & Provide is an online farmer directory.
Technology
Produce & Provide directory operates through a web-based platform accessible via desktop and mobile browsers. The user-facing interface provides an interactive map and searchable directory that allows consumers to discover nearby farms, producers and points of direct sale using location and category filters, e.g. type of products offered. On the backend, a central database stores producer profiles, geographic coordinates and descriptive information, which are maintained by platform administrators and participating producers through a content management system.
Target
The main users of the directory are farmers and consumers.
Business model
The directory is free to use for consumers who browse the farms. Farmers need to pay to list their farm on the directory a monthly fee (3.99 GBP).
Impact
Produce & Provide aims to enhance visibility for farms and local food producers by aggregating them into a regional directory and interactive map, making it easier for consumers to find nearby sources of fresh, seasonal and direct-from-farm food. This visibility could increase foot traffic and direct sales opportunities for small producers who lack their own digital presence, while also encouraging local consumption and strengthening short food supply chains.
Four Betters
Better life
