Description
Şekerbank offers banking and loan services via an online and mobile app designed to meet the financial needs of agricultural stakeholders in Türkiye. Using the online bank's Calculation Tools, potential borrowers can easily select the type of credit they require and specify a loan amount along with the maturity period of their choice. The tools then calculate the expected monthly instalment amount thereby aiding customers in financial planning. Şekerbank's renewed mobile application, “Şeker Mobil”, serves as a convenient platform allowing customers to conduct their banking transactions securely and effortlessly 24/7, without needing to visit a physical branch. The application features products aimed at simplifying the financial lives of farmers and producers, with sections for agricultural loans, a “Hasat” card for the purchase of farming inputs, and financial or loan advice.
Technology
The Şeker Mobil app is available for both Android and iOS devices and offers 24-hour access to banking support and an advisory service, and the online platform offers the same features. Registration is required to access services provided by both the mobile app and online platform.
Target
The main users of the app are smallholder farmers in Türkiye. According to the bank’s website 99 percent of the support they provide is to small farmers, and they have more than 350 000 clients across the country.
Business model
The mobile app is free to download and use. The prices of service are determined on a case-to-case basis, and small fees are incurred when using the “Hasat” card.
Impact
The app can be used by smallholders, the main users of the app, to access agricultural loans in Türkiye. Şekerbank started to receive loan applications via the Internet and mobile branches after reaching out to tradesmen and farmers via digital channels. Access to the bank’s services has become easier and faster, according to the website, and tradesmen and farmers can now make rapid applications to meet their banking needs with instant responses.
Partners
Şekerbank T.A.Ş. Voluntary Pension Fund; Samruk - Kazyna Invest LLP; Şekerbank T.A.Ş. Personnel Social Security Foundation; Others
Four Betters
Better life
