Tarim Garaj

Marketplace for agricultural machinery, farming, beekeeping, gardening and livestock

Description

Tarım Garaj is an online marketplace for agriculture, livestock and beekeeping, featuring over 10 000 products. It secures transactions, doorstep delivery, and credit card options. Furthermore, it ensures a smooth shopping experience with several assistance services,such as a like call center and an integrated WhatsApp chat. The 2000 m² warehouse and a widespread network of local stores enhance logistical efficiency, addressing supply chain challenges. The members have personalized order communication and tracking. Tarim Garaj bridges traditional agriculture with modern e-commerce, Tarım Garaj brings convenience and quality to farming communities across the country.

Technology

  • SMS
  • E-commerce/online marketplace

Tarım Garaj is an online marketplace with a user-friendly website and a mobile app for Android, making shopping easy for customers. Order and delivery updates are communicated via SMS and instant messaging. The platform ensures secure transactions, offering choices like credit card payments and payment on delivery. With 24/7 virtual assistance via WhatsApp or Telegram, Tarım Garaj provides continuous support. Notably, the platform includes order tracking for members, delivering real-time updates on their purchases. The customer is able to make online payments.

Target

  • Smallholder farmers
  • Medium size farms
  • Large size farms
  • Private sector
  • Rural communities

​T​arım Garaj serves various users in agriculture, including smallholder farmers, medium to large farms and livestock owners. The platform offers a convenient online marketplace for a wide range of agricultural products, potentially benefiting farmers of different scales and interests. For smallholders, in particular, it could be a valuable resource, providing easier access to essential tools and supplies.

Business model

  • Fee for service
  • Markup

Based on the information displayed in the marketplace, the business model might be based on fee for service, where the user pays for services to be delivered to him on a per unit basis through the online platform, and markup, where Tarim Garaj applies a margin to suppliers' price to be paid by end consumers.

Impact

Tarım Garaj is expected to have positive impacts by giving farmers easy access to a wide range of agricultural products, making their comparison and procurement process more efficient and precise. The platform aims to increase productivity, improve livelihoods, and logistical efficiency. It also promotes financial inclusion with various payment options and provides innovative customer support. By blending traditional agriculture with modern e-commerce, Tarım Garaj enhances accessibility, efficiency, and economic opportunities in the agricultural sector.

Four Betters

  • Better production

Sustainable Development Goals

  • SDG 9: Industry, innovation, and infrastructure
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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Source: FAO AgriTech Observatory

Логотип Digital Public Good Alliance

AgriTech Observatory признан цифровым общественным благом альянсом Digital Public Good Alliance