Trusty
Traceability platform for sharing agri-food product journey and their safety and sustainability characteristics
Description
Trusty is a digital traceability platform for helping producers and retailers with sharing agri-food products' journeys and their safety and sustainability standards with the final consumers. QR codes on product packages provide detailed insights into production processes, facilities and stakeholders within the supply chain. This solution enhances communication, enabling farmers to share stories, certifications, and analyses, cultivating a direct connection with consumers. Trusty effectively addresses challenges related to market access and supply chain transparency, delivering benefits like heightened sales, brand recognition, and enhanced sustainability.
Technology
A blockchain network is used to record all traceability data on a trusted cloud storage to ensure data is immutable and reliable. Web-based application is used to deliver supply chain information. By integrating it with third-party systems (existing ERP or traceability software) and employing Blockchain for secure traceability data, Trusty’s application ensures the integrity of the information. The mobile app serves as a direct link between farmers and consumers, elevating engagement. With efficient data collection and synchronization, Trusty improves communication. Its user-friendly design empowers farmers to directly share stories and certifications with consumers, embodying transparency and traceability.
Target
Trusty serves a broad user base, mainly retailers and long-distance sellers looking to build trust and visibility between the field and the final consumer. The platform's transparency benefits also medium to large-scale farms, fostering traceability. Consumers access detailed information via QR codes, making informed choices. The platform's user-friendly design accommodates various stakeholders. Its emphasis on transparency benefits all users, promoting informed decisions and direct communication in the agricultural ecosystem.
Business model
Trusty follows a subscription-based business model, where users pay a starting fee of USD 8 per month for an annual subscription. This fee covers access to the platform's features. In addition to the subscription cost, users may encounter expenses related to integrating Trusty with third-party systems and implementing customizations. Ongoing operational costs, including support and data management, should also be considered. Trusty may offer a limited-time launch discount, providing early adopters with a cost-saving opportunity.
Impact
Trusty's impacts are reported by the company's website through case studies: in the case of Getir, Trusty encouraged online shoppers in the ultra-fresh produce category, contributing to a substantial 9 percent increase in sales. CarrefourSA, one of Turkey's largest retail chains, saw Trusty validate and promote the quality of its private label products, resulting in a 6 percent growth in fresh fruit and vegetable sales. Erüst Agriculture, facing market challenges, swiftly implemented Trusty to enhance food transparency, retain customer loyalty, and achieved over 5 percent boost in overall sales within two months.
Partners
CarrefourSA;Erüst Agriculture;Getir.;
Four Betters
Better production
Better environment
