Description
AgroHouse is an e-commerce for the purchase of agricultural inputs, facilitating the selection of products, the organization of shipping to a convenient address and the completion of payment procedures. AgroHouse is based in Tashkent, and is a leading distributor of premium agricultural products to Central Asia. Its imports of high-calibre European-branded items, such as seeds, crop protection tools and fertilizers, have allowed AgroHouse to develop deep connections with leading brands in Europe. Aside from distribution, the company also specializes in local product trials, market research and product registration activities, and arranges workshops and seminars. Its primary objective is to become a provider of a full range of services, ensuring sustainability while adding value to all stakeholders.
Technology
AgroHouse utilizes an e-commerce system that is accessible via the company website, and that streamlines the selection, delivery and purchase of agricultural inputs such as machinery, seeds, and organic and inorganic fertilizers. The website is accessible in the Russian, Uzbek and English languages, and users must register to access the e-commerce system, although registration and use of the website is free of charge. A “compare” function is available allowing users to compare multiple products. By collaborating with global suppliers, the company ensures the availability of high-quality products for Central Asian agricultural markets.
Target
While AgroHouse caters to a broad range of customers, its primary users are farmers of all sizes in Central Asia. Through its commitment to quality and service, the company has successfully developed an expansive network of loyal customers who have come to rely on its services.
Business model
AgroHouse primarily operates on a fee-for-service model. They import high-quality agricultural products from leading European suppliers and distribute them within the Central Asian market, thereby acting as an intermediary. The company can also provide additional services, such as product trials, consultations and seminars, further enriching their business model.
Impact
The e-commerce system of AgroHouse is expected to speed up, standardise, and facilitate the trade and distribution of agricultural inputs produced by European providers among Central Asian farmers. Beyond the e-commerce system, the website seeks to provide agri-input buyers with access to several complementary services with a view to boosting productivity in the region. The standardized information provided for all products listed in the e-commerce catalogue, as well as the website media support, including photos, videos and downloads, contribute to the reduction of information asymmetry in the purchasing process.
Partners
ENZA ZADEN; TAKII Seeds Europe; MAISADOUR SEMENCES; FELDSAATEN FREUDENBERGER; COMPO EXPERT And COMPO CONSUMER; EUROSOLIDS; MERKEZ ANADOLU; JACTO; KORUMA TARIM; MITSUI CHEMICALS; HUSQVARNA; GARDENA; DUE BUOI; TFA-DOSTMANN; ARS; BIOBEST; SHIN-ETSU; Etc
Four Betters
Better production
