Agroinform.hu
Hungarian agricultural information portal and online marketplace
Description
Agroinform.hu is a Hungarian agricultural portal that combines news, technical articles, forums and an online marketplace for machinery, inputs, livestock, land and other agribusiness offers. Agroinform.hu is designed to provide up-to-date sector information, market analyses and advertising opportunities in one digital space.
Technology
Agroinform.hu is a web-based agricultural portal organized into modules such as News, Marketplace, Forum, Weather, Crop protection, Commodity markets, Events, Calls and grants, Polls and Magazine, and a Podcast as well. Through these modules, users can read agricultural news and technical articles, check weather information and market prices, browse crop-protection content, look up events and funding opportunities, and take part in polls and forum discussions. The Marketplace module allows farmers and agribusinesses to advertise and search for machinery, inputs, livestock and services using search and filter tools. The portal connects its website with email updates and social media pages so that articles, offers and partner campaigns reach a wide agricultural audience. The portal is available in multiple languages, including Hungarian, English, German, Czech, Polish, Serbian, Romanian, Slovak, Slovenian and Croatian.
Target
The platform primarily targets small, medium and large farms that need practical information, market insight and a channel to advertise products. Agroinform.hu also targets agribusinesses such as machinery dealers, input suppliers and service providers, and reaches rural communities and food consumers.
Business model
Agroinform.hu operates as a commercial portal managed by Agroinform Média Ltd., generating revenue mainly from display advertising, sponsored articles, campaigns for agribusiness partners and value-added services around the online marketplace and events. Basic access to news, forums and browsing or posting many classified ads is offered free of charge to users, while agribusiness clients can purchase advertising packages, premium placements and communication services.
Impact
Agroinform.hu aims to support more informed farm management and investment decisions and improve market access and price discovery in Hungarian agriculture. In January 2022, the portal reported about 1 008 304 unique visitors and over 13.5 million page views, and the marketplace has featured more than 2 million offers over time, indicating strong adoption among agricultural users and significant reach in the national agrifood sector.
Partners
Magyar Brands; Mezőgazdasági Eszköz és Gépforgalmazók Országos Szövetsége; Mezőgépgyártók Országos Szövetségének; Nevogate Payment Services Ltd.
Four Betters
Better production
Better environment
Better life
