Agroklub
Website and online community for agriculture knowledge, news, events, and success stories dissemination
DescriptionOverview of the initiative and its approach.
Agroklub is a website that acts as a digital information system to deliver various agricultural news and advisories about fairs and events, coverage of stories related to agriculture and weather forecast updates, as well as market information. The platform organizes information to categories such as farming, fruit growing, cattle breeding, viticulture, vegetable growing, ornamental and medicinal plants, fishing, beekeeping, and food industry.
TechnologyTechnology used by the initiative.
The website integrates a web-based portal and mobile application to deliver information to users. Online visitors can also browse through video clips and photos. By subscribing to AgroKlub, users can be part of an online community which enables them to exchange comments and ideas on certain topics.
TargetUsers, groups, or communities targeted by the initiative.
Agroklub assists a variety of agricultural actors from smallholder farmers to large farm owners. Academic and research institutions, farm advisors and cooperatives can benefit from the news and success stories in the country as well as the exchange of ideas through AgroKlub subscription. As of October 2025, the mobile application has received more than 16 000 downloads. The portal’s social media accounts have over 100 000 followers. Additionally, over 70 external collaborators and staff members contribute to the maintenance of the contents and websites.
Business modelHow the initiative delivers and sustains its value.
The portal features open access to news and articles, enabling free of charge to many advisories and information to the public. Agroklub generates revenue for advertising and subscription to theironline community.
ImpactThe observed or intended effects of the initiative.
Agroklub aims to enhance the dissemination of agricultural knowledge, news and events, and stories, as well as market information across the Western Balkans.
PartnersOrganizations and stakeholders involved in the initiative.
Syngenta; Novocommerce International; Chromos Agro; AgroChem Maks; Pro.Eco; Jerkovic; OTPbanka; Cprteva Agriscience; RWA; Axereal Croatia; Patent Co; HAPIH; Timac Agro; Mauthner d.o.o; Sano; Azoter; Biofor System Microbial Biotechnology; YOPS; Zeleni ZPP Zeleni Zivot; Masseeds; Selectis; Talenti EU Recij
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better nutrition
Better environment
Better life
