Cortilia

Farmer-to-consumer e-commerce supported by an intermediary

DescriptionOverview of the initiative and its approach.

Cortilia is an intermediary that connects consumers with farmers and food producers through a centrally managed e-commerce and home-delivery service. It serves urban consumers seeking high-quality, traceable food and producers looking for stable market access. Cortilia is handling online ordering, payments, quality control and last-mile delivery. Cortilia relies on a digital e-commerce platform combined with data-driven logistics, inventory management and routing systems to coordinate sourcing, fulfilment and distribution at scale.

TechnologyTechnology used by the initiative.

  • Artificial intelligence (AI)
  • E-commerce/online marketplace
  • E-payment
  • Mobile app

Cortilia operates through a web-based e-commerce platform accessible via desktop and mobile browsers. The system relies on a central backend that integrates product catalogues, producer information, order management, payments, inventory control and logistics coordination. Data-driven tools support demand forecasting, stock management and delivery route optimisation. The platform allows consumers to place and track orders online.

TargetUsers, groups, or communities targeted by the initiative.

  • Food consumers
  • Private sector

The main users of Cortilia are food consumers, but also private sector customers such as bars and restaurants. Cortilia purchases products from farmers based on the forecasted demand from the buyers.

Business modelHow the initiative delivers and sustains its value.

  • Markup

Cortilia adds a margin on top of the farmer’s price to cover the cost of its operations.

ImpactThe observed or intended effects of the initiative.

Cortilia aims to support market access for small and medium-scale producers, improve product traceability and transparency, and enable consumers to make more informed and sustainability-oriented food choices. As of January 2026, the platform serves over 100 000 customers in Italy. Through data-driven logistics and demand forecasting, Cortilia.it aims to reduce food waste and optimise distribution, while its benefit-corporation model and B-Corp certification embeds social and environmental objectives alongside commercial performance.

PartnersOrganizations and stakeholders involved in the initiative.

Amazon Fresh

Four BettersThe FAO Four Betters supported by the initiative.

  • Better life

Sustainable Development GoalsSustainable Development Goals associated with the initiative.

  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
  • SDG 12: Responsible consumption and production
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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Source: FAO AgriTech Observatory

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