Description
FieldBee is GPS and RTK-enhanced guidance solutions that support automatic steering (autosteering) or guided driving for tractors and other farm machines, improving accuracy and reducing overlaps in field operations like planting, spraying and tillage. The FieldBee Navigation App provides tools for creating and managing field boundaries, planning navigation lines and recording field operations — accessible on smartphones, tablets, or dedicated FieldBee tablets.
Technology
The solution integrates RTK GNSS receivers, GPS-based navigation, and autosteering hardware with a user-friendly mobile application. The FieldBee app supports field mapping, autosteering, record-keeping, and operational reporting, while hardware such as the PowerSteer system ensures ±2 cm accuracy. Cloud connectivity and APIs allow real-time updates, remote control, and data sharing across devices. This technological framework combines low-cost hardware with digital applications to make precision farming widely accessible.
Target
The initiative targets medium and large-scale farmers, as well as cooperatives seeking affordable precision farming tools.
Business model
FieldBee operates on a mixed business model combining hardware sales for navigation and autosteering equipment with subscription-based access to the FieldBee mobile application and related services.
Impact
The overall aim of FieldBee is to make precision farming technologies affordable and accessible to farmers worldwide. According to company information, FieldBee operates in more than 60 countries and serves over 6 000 customers. As per the company’s website, its users have reported reducing input and labour costs by 10–15 percent and achieving return on investment within one farming season, even on medium farm areas of 10–15 hectares.
Four Betters
Better production
Better environment
Better life
