Description
Hectare is an online marketplace for trading agricultural commodities, such as grain. The platform enables farmers to connect with verified buyers, receive price offers and access market information through web and mobile interfaces. It addresses challenges related to market access and price discovery by facilitating digital trading and information exchange between producers and buyers.
Technology
Hectare operates as a cloud-based digital marketplace accessible via web and mobile applications. The platform supports online listing of agricultural products, buyer engagement and transaction workflows, and integrates market data to support price comparison and trading decisions. All functionalities are delivered through centralized servers and user-facing digital interfaces.
Target
The primary users of Hectare are farm businesses producing crops or livestock and buyers seeking to source agricultural commodities. The platform is used by producers to market outputs and by buyers to access supply and price information, supporting commercial trading relationships within the agricultural sector.
Business model
Hectare operates on a commercial fee-for-service model linked to the use of its digital trading platform. Revenues are generated through transaction-related services and platform usage by market participants.
Impact
Hectare aims to facilitate large-scale digital trading of agricultural commodities and is used by a substantial number of farm businesses in the United Kingdom. The platform contributes to improved market transparency and access by enabling digital price discovery and more efficient connections between producers and buyers.
Four Betters
Better production
Better environment
