Description
ImeceMobil is a web platform and mobile application that allows users to access free-of charge digital tools, information and services. Some examples are precise location-specific weather forecasts, agrometeorological notifications, farm advisory services from experts, agricultural news, stock market prices, transactions and market information through innovative and high-quality services. Among its services, Imecemobil provides satellite supported irrigation services and fertilization suggestion services; expert supported satellite service serves to monitor plant health; imecestory is a service offered to help farmers to tell their story and also direct selling; imecebilar use satellite technologies to detect planning areas and identity plant patterns; imecemeteo provides innovative weather data services by combing satellite and expert human knowledge.
Technology
ImeceMobil is a web platform and mobile application running on Android or iOS that offers many features free of charge, such as precise location-specific weather forecasts, agricultural notifications, expert advice, income/expense calculation, campaigns, agricultural news, market stock market prices, Imecekart transactions and market information. The mobile application can be downloaded on Google Play and Apple Store. It also offers a series of specialized services such as Drone-driven agricultural spraying and liquid fertilization, Satellite Supported Irrigation Service, Fertilization Suggestion Service, and others. The users can request offers from 9 different categories and reduce their costs by comparing offers from contracted suppliers. İmecebilir can estimate the price of a product and evaluate which product should be planted during the year. It provides information on market/stock market prices and acre prices in different areas. İmecemeteo provides an innovative weather data service and delivers high-quality, processed weather data for a variety of users, including data scientists, analysts and meteorologists, across all business areas.
Target
The main users of İmeceMobil are farmers and everyone who is engaged in farming or wants to engage in farming to benefit from all the opportunities of technology. More than 100 thousand users downloaded the application for free on Google Play (as of December 2023).
Business model
ImeceMobil is free to download by users from any Apple or Android store. Users can access precise location-specific weather forecasts, agricultural notifications, advisory from experts, income/expense calculations, campaigns, agricultural news, market/stock market prices, transactions and market information. Users can access the services but they need to pay a fee to access specific services.
Impact
The services of ImeceMobil strive to help farmers manage their production in a data-driven way while promoting the sustainability of agriculture and reducing the cost of inputs such as water, fertilizer, medicine and energy and finally increasing efficiency and use the country's resources effectively. Up to January 2024, 183 thousand users were registered in the online platform, covering a crop production area of 78 thousand hectares, 10 000 animal production units and 50 million notifications sent.
Partners
Agrovisio;Erciyes University;ISBANK paragonder; Anadolu Hayat;Baibars;KONFRUT AG;TUBORG;Turkiye Bankasi;Tarla.io;Tarksim;Toros tarim;Turib;Storyly;
Four Betters
Better production
