DescriptionOverview of the initiative and its approach.
Irind Natural is an online marketplace that enables farmers to sell their products directly to consumers. The platform features dedicated sections for various categories, including meat, dairy products, bread, and more.
TechnologyTechnology used by the initiative.
It operates through both a website and a Facebook page, offering flexible payment options—either online or in cash upon delivery. The marketplace is accessible in Armenian, English, and Russian, supporting a diverse user base.
TargetUsers, groups, or communities targeted by the initiative.
Irind Natural primarily caters to consumers who appreciate farm-sourced products and prefer purchasing directly from producers. The platform supports this preference by offering a straightforward and accessible way to connect with farmers and access fresh, locally produced goods.
Business modelHow the initiative delivers and sustains its value.
Irind Natural online marketplace is free to use. It allows to order meat, dairy products, fresh fruits and vegetables directly from the farm and get them delivered within few hours.
ImpactThe observed or intended effects of the initiative.
Irind Natural helps to connect farmers to the end customers thereby boosting their access to the market.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
