DescriptionOverview of the initiative and its approach.
John Deere 6M AR is a browser-based augmented reality tool, and it supports product familiarization, allowing farmers to explore tractor features and visualize equipment in real-world settings before dealer engagement.
TechnologyTechnology used by the initiative.
The solution employs web-based AR to render 3D tractor models directly in the user’s environment via smartphone browsers. The AR experience is hosted online, enabling users to load, position, and capture images of the equipment in situ.
TargetUsers, groups, or communities targeted by the initiative.
Intended for farmers and equipment buyers in European markets, the AR experience helps stakeholders understand tractor scale and features, supporting informed purchase decisions and training discussions.
Business modelHow the initiative delivers and sustains its value.
The AR tool is provided free of charge.
ImpactThe observed or intended effects of the initiative.
The AR experience aims to support product familiarization and may assist with planning and training discussions by visualizing equipment scale and features in context.
PartnersOrganizations and stakeholders involved in the initiative.
GIANTS Software
Four BettersThe FAO Four Betters supported by the initiative.
Better life
