DescriptionOverview of the initiative and its approach.
Kitche is a free home food waste app and platform that targets the optimization of long-term food waste behaviours. Kitche has a broad range of features that support the reduction of food waste, such as receipt scanning to import food to the app, food waste tracking, smart recipe searches, and helpful tips and hacks to cut down on food waste. Kitche supports its users by sharing complex data on food waste behaviours, thus contributing to the development of policy interventions and savings for consumers and businesses alike.
TechnologyTechnology used by the initiative.
Kitche is available as a web-based or mobile app, and is integrated with a third-party food ontology and a semantic recipe search engine.
TargetUsers, groups, or communities targeted by the initiative.
The main users of Kitche are food consumers.
Business modelHow the initiative delivers and sustains its value.
Kitche is free for consumers, operating as a business-to-business-to-customer (B2B2C) business model that supports partnering among local authorities and supermarkets, etc. Kitche collects anonymized, aggregated data on consumption and waste habits which it shares with its partners under a rolling contract with a minimum initial term. The aim is to support local authorities in reducing food waste management costs and delivering informed and impactful interventions that would otherwise necessitate costly compositional food waste analyses.
ImpactThe observed or intended effects of the initiative.
Kitche is recommended by the Daily Mirror, Sun, Good Housekeeping, Prima, Guardian, Times and Telegraph publications and has been downloaded more than 40 000 times to date. It has been nominated multiple times for App of the Day, and has been awarded and delivered a competitive nationwide government project.
Four BettersThe FAO Four Betters supported by the initiative.
Better environment
