DescriptionOverview of the initiative and its approach.
Milo Selo is an e-commerce platform designed to connect local producers with consumers which sell and or specialize in selling organic produce. The platform strengthens the connection between local organic producers and consumers by offering transparent product information and clearly defined delivery options. Its focus on organic, locally sourced goods supports sustainable purchasing habits and helps shorten supply chains.
TechnologyTechnology used by the initiative.
The solution utilizes a web-based desktop application to organize e-commerce platforms. The webpage includes product listings, order management, and logistics. Under each product, the delivery information was carefully detailed for users such as the day, location, and manner of delivery.
TargetUsers, groups, or communities targeted by the initiative.
Milo Selo is beneficial for consumers who wish to purchase organic produce. The webpage particularly adds value to consumers who are particularly keen about the distance food travels to reach them.
Business modelHow the initiative delivers and sustains its value.
The maintenance of Milo Selo was made possible by the financial support of EU4AgriRecovery Project back in 2022 and more recently in 2024. Some of the outputs from the funding include greenhouse and machinery that improved the cheese and milk production of Milo Selo. The platform also applies a markup on product offers.
ImpactThe observed or intended effects of the initiative.
Milo Selo aims to increase the visibility and access of consumers to organic produce while maintaining their values and principles on organic farming, and delivery of fresh and quality farm products.
PartnersOrganizations and stakeholders involved in the initiative.
European Union
Four BettersThe FAO Four Betters supported by the initiative.
Better nutrition
Better environment
