DescriptionOverview of the initiative and its approach.
Soplidan.ge was a food-commerce website and mobile application that facilitated the sale of rural products directly by producers in Georgia. Products could be paid for electronically and delivered within the country and abroad. The e-commerce listed meat, diary, eggs, fruit, vegetables, bio products and products produced specifically by women. The company behind the e-commerce also offered a consultancy service to farmers on various topics, and contained digital farmers’ stories and a producers’ call request feature, while offering also messenger e-commerce integration.
TechnologyTechnology used by the initiative.
Soplidan.ge was an e-commerce that could be accessed through a website or mobile application. It allowed users to browse products, add to a virtual basket and make payments via credit card. Goods were delivered by Redcap, WOLT or Georgian Post. The e-commerce worked in collaboration with the Georgian Farmers' Association, and was used to bring farmers together in partnerships.
TargetUsers, groups, or communities targeted by the initiative.
The e-commerce served food consumers across Georgia, Greece, Belgium, Italy, Spain, Poland, Czechia, Switzerland, Germany, USA, Austria, and France.
Business modelHow the initiative delivers and sustains its value.
Registration was free for both users and producers. Consumers paid for the listed products, and delivery fees were applied based on location and order value. Producers could partner with soplidan.ge for a fee if they used visual material creation services.
ImpactThe observed or intended effects of the initiative.
Soplidan.ge was discontinued.
PartnersOrganizations and stakeholders involved in the initiative.
Georgian Farmers Distribution Company; Georgian Farmers' Association; Geopay; Financial Chain Corporation; Redcap; Georgian Post; Wolt; National Food Agency of Georgia
Four BettersThe FAO Four Betters supported by the initiative.
Better nutrition
Better environment
Better life
