DescriptionOverview of the initiative and its approach.
The Tractor.uz website facilitated the purchase of agricultural machinery and equipment in Uzbekistan. The website featured a catalogue with information on each product, and served as a one-stop-shop where farmers could browse, select and purchase a wide range of farming equipment, such as tractors, disc harrows, potato diggers, etc. The website offered information about the products, and while it did not facilitate purchase transactions, it featured a contact form and telephone helpline for those seeking help in how to make a purchase.
TechnologyTechnology used by the initiative.
The Tractor.uz website was accessible through both desktop and mobile web browsers. It provided detailed product listings, including specifications, images and prices, and offered a call back service through which further inquiries could be made, enhancing the user experience and supporting their decision making.
TargetUsers, groups, or communities targeted by the initiative.
The main users of Tractor.uz were smallholder farmers, but also medium and large farms. The website had an extensive user base that covered several regions in Uzbekistan, where tractors and other equipment were utilized in fields, gardens and vineyards by large farms and gardening enterprises.
Business modelHow the initiative delivers and sustains its value.
The service was free to use, while advertisements were subject to a fee.
ImpactThe observed or intended effects of the initiative.
Tractor.uz was discontinued.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
